5 Tips for Writing a Good Article or Blog Post by Lourdes Venard
With social media, blogs, author newsletters, online news sites, and more, there’s an overabundance of items to read. If you’re like me, you’re never able to read it all. Some days, I can barely keep up with my email!
So how do you make your item stand out? I’ve been in the newspaper business for 30 years, and I’m editor of First Draft, the newsletter for the Sisters in Crime Guppy chapter. Below are five tips I’ve learned through the years and which you can use, whether you are writing for a blog, a newsletter, or even a Facebook post.
1) Give a promise of advice. Did you notice the title for this article? I purposely picked five points I wanted to touch upon. Telling readers that you are giving them five pointers (or any specific number) is one way to grab the busy reader’s attention. I learned this technique from a marketing professional, but as I thought about it, it’s really a time-honored way of getting people to pay attention. Moses, after all, came down the mountain with 10 very specific commandments.
2) Grab them with your first sentence. This is a lesson from Journalism 101. Journalists call their first sentences the lede, and the idea is to either impart the most important information or have something that will hook the reader. A good lede is golden. One of my favorite crime reporters (who became a crime fiction author) is Edna Buchanan, who wrote for The Miami Herald. She was known for her offbeat ledes, such as the one that topped a story about a drunk ex-con who wanted his food immediately and got into a fight in a Church’s fried-chicken outlet while still at the counter. He was shot and killed by a security guard. Her lede: “Gary Robinson died hungry.”
3) Write with authority and write what you know. This is one of the first lessons that I learned as a young journalist. Obviously, you need to have all the facts to back up your authority. Once you do, convey to the reader that you know your stuff. Comb your article for “probably,” “maybe,” “supposedly,” and other milquetoast words. The “write what you know” part comes before the “authority.” A journalist does a lot of reporting, more than what goes into the final product. If you are writing about a new subject, research, research, and research. Don’t make assumptions, and get all your facts. Then write as you know your subject—which you should, at this point.
4) Keep it short. More is not necessarily better. As an editor, one of the things I do most often is trim. Remember, readers don’t have unlimited time. If you have a long article or blog post, they may never reach the end. Strunk and White’s The Element of Style exhorts writers to “omit needless words.” This book is one of the slimmest volumes ever written on grammar and good writing, yet it is a classic. The authors certainly took their own advice.
5) Be genuine. There’s a place for blatant self-promotion, but if that’s all you ever do on the Internet, people will notice—and you will get a reputation. Be yourself, share as much about yourself as you are comfortable, and be social—because that’s the idea behind social media, right? I admit, as an introvert, I sometimes struggle with social media. I like posting inspirational sayings on my business Facebook page, but find that people really connect with the personal—photos of my cat (very popular!), the deer in our yard, my family, and food I’ve cooked. People also like personal, self-effacing stories. When a writer whose books I read turns out to be funny, passionate, or offbeat online, I love her all the more—and she doesn’t need to tell me for the 20th time that her new book is out. Believe me, if I like her, I’ll make a point to seek out her newest books.
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Lourdes Venard has worked at major American newspapers, including The Miami Herald, Chicago Tribune, Milwaukee Journal Sentinel, and Newsday. She is also a freelance book editor, editing both fiction and nonfiction. Her work as a freelance editor spurred her to write Publishing for Beginners: What First-Time Authors Need to Know, an e-book available at Amazon.com